Real B2B — wholesale, consignment & AI order-taking
Shopify can't run true B2B. This brand needed real wholesale and consignment workflows, multi-payment and trade-show leads — without paying the Shopify Plus tax.
Custom commerce systemsNew Build commerce
Build commerce
without limits.
We help ambitious teams launch, connect and scale custom commerce systems — from storefronts to operations, integrations and internal tools.
01 — Commerce systems
Commerce is a system.
Products. Customers. Orders. Inventory. Payments. ERP. Marketing. Marketplaces. AI.
Your storefront is only the visible part. We build the system behind it.
A storefront wired into Odoo ERP — with an employee shop
A modern store that talks cleanly to Odoo for stock, orders and supply — plus an employee programme with member pricing, inside one public shop.
A multi-vendor B2B procurement marketplace
Property managers order supplies from referenced suppliers — comparing offers, then routing every order through real approval circuits before it's placed.
A commerce CRM + CDP — one customer brain
A Shopify store gives you orders, not a customer brain. Pixels double-count, cookies decay, and the data scatters across every ad tool.
Full custom B2B platform
Real B2B — wholesale, consignment & AI order-taking
Shopify can't run true B2B. This brand needed real wholesale and consignment workflows, multi-payment and trade-show leads — without paying the Shopify Plus tax.
ActorWholesale buyerPlaces wholesale orders
ActorConsignment buyerGoods on deposit · reports sales
TeamMerchantRuns the system · creates orders
SurfaceStorefront B2BPrivate B2B · one login
Storefront B2BPrivate B2B · one loginSurfaceAdmin PanelPurpose-built dashboard
Admin PanelPurpose-built dashboardSurfaceWhatsAppVoice order prep
WhatsAppVoice order prepAIOpenAIMessage understanding
OpenAIMessage understandingSource of truthShopifyProducts & stock · synced to Medusa
ShopifyProducts & stock · synced to MedusaBuilt on Medusa
Custom B2B platformB2B commerce engine
Custom B2B platformB2B commerce engineCommerce platform × Odoo ERP
A storefront wired into Odoo ERP — with an employee shop
A modern store that talks cleanly to Odoo for stock, orders and supply — plus an employee programme with member pricing, inside one public shop.
ActorEmployeeEmployee discount · account code
ActorCustomerOpen to the public
TeamOperatorRuns ERP, admin & content
SurfaceStorefrontPublic + employee shop
StorefrontPublic + employee shopCMSPrismicContent for the storefront
PrismicContent for the storefrontSurfaceAdmin PanelPurpose-built dashboard
Admin PanelPurpose-built dashboardERPOdooStock · supply · invoicing
OdooStock · supply · invoicingBuilt on MedusaE-commerce platformOrders & commerce engine
E-commerce platformOrders & commerce engineMulti-vendor B2B marketplace
A multi-vendor B2B procurement marketplace
Property managers order supplies from referenced suppliers — comparing offers, then routing every order through real approval circuits before it's placed.
BuyerProperty managerRequests · compares · orders
ApprovalManager / ApproverValidates before order
VendorSupplierCatalog · prices · zones
SurfaceBuyer storefrontBrowse · order · request
Buyer storefrontBrowse · order · requestSurfaceAdmin dashboardApprovals · oversight
Admin dashboardApprovals · oversightSurfaceVendor dashboardCatalog · prices · logistics
Vendor dashboardCatalog · prices · logisticsAI assistOpenAISearch · guide selection
OpenAISearch · guide selectionSearch indexElasticsearchProducts · categories · zones
ElasticsearchProducts · categories · zonesPaymentsStripe ConnectCommissions · split payouts
Stripe ConnectCommissions · split payoutsPipelineBulk catalog importMass ingest · no overload
AIOpenAIEnrich · categorize
OpenAIEnrich · categorizeMarketplace core
Medusa v2 + MercurMulti-vendor engine
Requests & approvalsValidation circuits
Roles & permissionsGranular RBAC
Commerce CRM × CDP
A commerce CRM + CDP — one customer brain
A Shopify store gives you orders, not a customer brain. Pixels double-count, cookies decay, and the data scatters across every ad tool.
ActorVisitorBrowses the Shopify store
EmailSendGridAbandoned-cart emails
SendGridAbandoned-cart emailsTeamMarketing teamCRM & marketing ops
PlatformShopifyStorefront · orders · profiles
ShopifyStorefront · orders · profilesServer-side tracking
First-party proxyReceive · enrich · first-party
Identity resolutionOne unified customer
Event hubQualify · normalize · route
AIOpenAIBehaviour analysis
OpenAIBehaviour analysisSurfaceCRM Admin DashboardContacts · carts · opportunities
CRM Admin DashboardContacts · carts · opportunitiesAnalyticsPostHogProduct analytics
PostHogProduct analyticsDestinationGA4Marketing analytics
GA4Marketing analyticsDestinationMeta CAPIServer conversions
Meta CAPIServer conversionsDestinationGoogle AdsConversions
Google AdsConversionsDestinationTikTokEvents API
TikTokEvents APIDestinationKlaviyoEmail & SMS
KlaviyoEmail & SMSProprietary platformCommerce CRM + CDPUnified customer view
Commerce CRM + CDPUnified customer view“We've been working with the team behind Souk for nearly five years. Beyond the build, the team has always been proactive: delivering on time and bringing ideas we hadn't even asked for.”
Léa BerneauFounder · Palas
02 — Capabilities
Everything between the promise and the operation.
From launch to daily operations — the layer that lets your team keep the promise.
Launch
Launch new commerce initiatives faster.
Connect
Connect commerce, operations and business systems.
Automate
Turn repetitive work into reliable flows.
Scale
Make complex catalogs, markets and teams manageable.
Operate
Give teams the tools to run commerce daily.
03 — Field notes
Deep dives from real systems.
WhatsApp voice orders that become ecommerce orders.
A buyer dictates a B2B order, the bot understands products and quantities, and the team confirms the structured Medusa order.
Bank transfers in B2B: essential, but stressful.
A bank-transfer flow captures proof, keeps the order moving, and gives operators a clear state before validation.
Dynamic shipping rates by weight, location and currency.
A Medusa module models zones, countries, package weights and currencies so merchants can test rates before orders ship.
A Shopify catalog connected into a Medusa system.
A reusable import module syncs catalog data into Medusa so Shopify can remain a source while custom commerce logic lives elsewhere.
04 — Why WeAreSouk
A souk is not just a store. It is a living commerce system — products, merchants, customers, negotiations, logistics, payments, trust.
Commerce is not a storefront. It is the promise you make to a customer, and the system that lets your team keep it. Catalogs, prices, stock, orders, payments, logistics, support, marketplaces and AI: none of it lives alone.
We build the operating layer behind commerce — clear enough for teams to run, flexible enough for real business rules, strong enough to scale without becoming chaos. We do not sell templates. We build the system that makes commerce work.
Ready to build your commerce system?
Describe what you sell, how your business works and what you want to unlock next.
Start scoping